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Bansen
– a name, a trademark,
a boutique - In
1981, when it was
still part of an
important national
editing company,
Bia Bansen was invited
by the German Chamber
of Commerce to take
charge of that entity’s
press consulting
activities. It is
an agency focused
on assisting its
costumers-friends.
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In
more than 25 years
of excellent performance,
Bansen combines
professionalism,
ethics, creativity
and quality to a
personalized and
close to its partners
service. Communication
begins between the
Bansen professional
team and its business
partners. From such
intense and true
relationship comes
the basis to a professional,
ethical and effective
communication.
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the Bansen boutique,
the customers know
very well the professional
team by which they
are represented. The
company that started
its activities with
Bansen in person is
still the place for
people who consider
communication an art
to relate to others.
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Its main lines of
business are:
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External Communications
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This
area involves
planning and developing
external communications
strategies for
companies and
institutions.
We prepare press
and video releases,
set up exclusive
interviews, organize
news conferences,
suggest participation
in special events,
and organize and
supervise company
events. It also
involves fire-fighting
- planning and
developing communication
strategies for
critical situations.
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Internal Communications
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 This
area involves
planning and developing
internal communications
strategies, editing
in-house publications,
planning and supervising
internal events
such as parties,
lectures, and
seminars, as well
as aligning the
company's visual
and written communications.
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Media Training
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A special training
program intended
to help executives
achieve the confidence
level required
to hold news conferences
and exclusive
interviews to
both printed and
electronic media
(radio and TV).
In addition, we
prepare such executives
to deal with emergency
situations.
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Fire-Fighting
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This area involves
preparing and
analyzing communications
strategies to
be applied to
critical situations.
We provide the
client with special
assistance, help
disclose the information
required by the
media in such
situations, and
set up urgent
press conferences
and/or exclusive
interviews.
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Publications
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This area involves
planning, writing
and publishing
in-house business
publications designed
for both company
personnel and
outside people.
At present, BANSEN
& ASSOCIADOS COM:UNIC,AÇÃO!
prepares, edits
and publishes
the following
newsletters (house
organs):
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Local
and International Support
To better meet
our client needs, we rely on
operational agreements with
similar agencies located in
the cities of Porto Alegre,
Florianópolis, Curitiba, Brasília,
Belo Horizonte, Salvador, Fortaleza,
Recife, and Rio de Janeiro.
We also have international support
agreements with agencies located
in Argentina, Chile, Bolivia,
Peru, Venezuela, Paraguay, Ururguay,
Germany, Spain and Portugal.
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Learn
more about company |
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Partners
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Bia
Bansen.
Between 1972
and 1981 Ms. Bansen
worked for Jornal
da Tarde newspaper
at several desks
(from general news
to international
politics). In 1981,
she established
bansen
& associados
com:unic,ação!.
She is a member
of the Journalists’
Union of the State
of São Paulo and
a director of the
National Association
of Media Communication
Companies.
Marília
Schumann
has been a director
of bansen
for more than 20
years. She is in
charge of customer
relations and supervises
the company’s
administrative affairs.
She also organizes
a series of events
such as news conferences,
luncheons, seminars,
etc.
Alexandre
Moreno,
journalist, copywriting
director, has
been working at
Bansen since 1997.
Antonio
Joaquim Silva,
finance director,
has a degree in
Physics from University
of São Paulo (USP),
a Management degree
from Getúlio Vargas
Foundation and
an MBA from LARC/USP.
Clean
Barros,
journalist, publishing
editor, has been
working at Bansen
since 1997.
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| Staff
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Operational
agreements
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bansen &
associados
com:unic,ação!
staff
includes
respected journalists
with vast experience in
newspapers and press relations
agencies, as well as highly
skilled professionals
in the computer, planning
and production areas.
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| Kulturfest
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launchment Kulturfest ( German
Embassy)
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October 2007 -" October
2008 |
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The exhibition The Tropics - Views
from the Center of the globe,
bringing to Brazil some 130 works
of ancient art from countries
in the tropics of the world (Africa,
Asia, the Americas and Oceania),
come from the collection of the
Ethnological Museum in Berlin,
considered one of the most important
in the world, and 87 works by
23 contemporary artists from several
countries, including paintings,
drawings, photographs, sculptures,
videos and installations. |
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Interiors Exhibition -
photo prints of the European
Parliament, Brasilia.
German-speaking countries
in the 20 th. International
Book Biennial of São Paulo
| August 2008.
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KULTURFEST - 7th International
Architecture Biennial
in Sao Paulo in November
/ Dezember 2007.
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GERAÇÃO BERLIM E OUTROS
UNIVERSOS SEMANA DA LITERATURA
ALEMÃ 18 a 22 de agosto
de 2008,
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| Playboy
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 Playboy
Magazine - We prepared a communications
strategy for the magazine and
organized the news conference
held by Ms. Adriane Galisteu,
cover girl for Playboy's 20th
anniversary issue. We also coordinated
exclusive interviews held by
the Playboy Group's CEO, Ms.
Christie Hefner, in December
1996.
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| 1995/2001
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| Playboy TV |
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- Hugh Hefner chose eight playmates
to move around the world, wearing
the bunny costume (costume official
Playboy bunny), promoting the
brand PLAYBOY. Oozing beauty and
sensuality, Daphnee Duplaix (Miss
July '97) and Deanna Brooks (Miss
May/98) - two of playmates officers
- visited Brazil. Service press
release and the passage of stars
in the booth PLAYBOY TV during
the ABTA, where autographed photos
polaroids .. |
| October
1999 |
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| Telexpo: |
| Telexpo
- the largest telecommunications
trade fair in Latin America: organization
of the pressroom, meeting with
journalists before, during and
after the event, support to participating
companies. |
| 1990/1998 |
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Exame - Prêmio Caboré
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Development of communication
strategy to promote director
of the REVIEW, indicated for
the Cabora Award.
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| November
1997: |
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Exame - Prêmio Caboré
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On World of Propaganda were
announced the winners of the
16th edition of the Black Owl,
the most respected of the advertising
market. The category "Professional
Car" was to Cláudio Ferreira,
Director of Publicity of the
REVIEW, Editora Abril.
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| December
1997: |
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Grupo EXAME
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Group EXAME: feasibility of
projects, at least special.
Implementation of the dissemination
strategy of commemorative editions
of the group: REVIEW magazine,
30 years, the most respected
publication on business and
economics magazine in the country,
VIP 17 years, has established
itself as the best magazine
for those who want to enjoy
what life has to good. AND IT
exam - which was renamed INFO
- Brazilian magazine with the
fourth largest subscriber base
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| November
1997 |
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| European
Union |
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We organized the press conference
held by the Minister of Telecommunications
of the European Commission, Mr.
Eugênio Triana. |
| 1996 |
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| ABB (Asea Brown
Boveri) |
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We coordinated the company's communications
strategy for "Música no Páteo"
program, Asea/Brown Boveri merger,
and the press conferences held
by ABB's World CEO, Mr. Percy
Barnevick, in April 1992 and World
Vice-President and CEO for the
Americas, Mr. Göran Lindahl, in
1995. |
| 1985/1996
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| Ericsson do
Brasil: |
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We prepared a communications strategy
and a press relations program.
In addition, we organized several
press conferences, including those
held by the parent company's CEO,
Mr. Lars Ramqvist, in 1991 and
1993. |
| 1991/1994
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| Australian
Government |
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We publicized the Australian Government's
interest to increase trade relations
with Brazil, and organized the
press conference held by Australian
Foreign Trade Minister, Mr. Robert
MacMullan. |
|
1995 |
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| Sinal - Serviço
de Informação da
Alemanha |
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From 1985 to 1995 Bansen developed
for the Federal Government from
the Republic of Germany, through
the Embassy in Brasilia and the
Consulate General in Sao Paulo,
services, press office, developing
a strategic communication plan
for Germany's image in the Brazilian
media. Among the actions taken
highlight: the issue of a biweekly
news called Signal, which was
sent to 400 Brazilian newspapers,
organizing groups of journalists
to visit Germany at the invitation
of the government and private
companies, creating formal and
informal contacts between German
diplomats and the press Brazilian
organization of press conferences
and exclusive at the German ministers
of state in Brazil |
| 1985
- 1995 |
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| Curitiba Administration:
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We publicized the municipal government's
activities and organized the press
conferences held by Curitiba's
former mayor, Jaime Lerner, during
Eco 92 and Fenasoft. |
| 1992 |
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| Villares/Control
- Amyr Klink |
| Villares/Control:
We publicized Amyr Klink's arrival
in Paraty and coordinated his
press conference. |
| 1991 |
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| Brazil-Germany
Chamber of Commerce and Industry:
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| We
prepared a press relations program,
conducted a study on the image
of Germans residing in Brazil,
and planned communications strategies.
Of the many services we provided
for the client, the organization
of the 1984 news conference held
by former German Chancellor, Helmut
Schmidt, stands out. |
| 1981/1985
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| Government of the Federal
Republic of Germany, |
| through
the Embassy in Brasília and the Consulate
General in São Paulo; we provided press relations
services, preparing a strategic communication
plan to improve the image of Germany in the
Brazilian media. The bi-weekly edition of
a news bulletin called SINAL, that was sent
to 400 Brazilian newspapers; the organization
of journalist groups to visit Germany by invitation
of the German government and private companies,
thus generating formal and informal contacts
between German diplomats and the Brazilian
media; and the organization of press and exclusive
conferences when German State ministers visited
Brazil are some of the actions worth pointing
out. |
| 1985/1995 |
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| Ubrafe
em Berlin |
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Presentation of schedule and activities
of UBRAFE (Brazilian Union of Trade
Fairs) in the Brazilian Embassy in
Berlin for the German business and
industry by Bia Bansen
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| December
2009 |
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| Delta Air Lines |
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Press conference of Delta Air Lines
in partnership with the Federal District
government to launch the flight Brasilia
Atlanta.
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| November
2009 |
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| Seminários INFO
| Feira Guia do Estudante | ExpoSystems |
| Press
and coordination of the press room of
great - and different - events such
as seminars INFO (about 1.5 thousand
marketers and IT), the Fair Student
Guide (about 25 thousand students and
educators three-day event) and Exposystems
(about 3 thousand professionals). |
| 2009 |
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| 9ª Edição
NoCapricho |
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 NoCapricho
Sao Paulo - The biggest event of the
teen country which, in its ninth edition,
brings together more than 16.5 thousand
adolescents in three-day event in
the Area of the Americas in Sao Paulo.
Before another issue of great success,
NoCapricho stands out again as an
excellent opportunity for relationship
between businesses and consumers teen,
as they did this year marks the Apothecary,
Rexona Teens, Always Free Teen, Cepacol
Teens, of course, and Ecko. Capriccio
is the largest brand of teen and the
only country the world leader in every
platform that works with revised site,
the event itself and varied products
to teens.
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Outubro 2009 |
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| Urban
Age Award |
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Urban Age Award: coordination
of the publicity for the US$
1000 Prize Award to Edifício
União Project at the Palácio
dos Bandeirantes (State Government
Premises) and holding the Urban
Age Conference, at Júlio Prestes
Train Station with the participation
of 400 experts from 50 countries
discussing urban-planning and
social architecture matters.
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| December
2008 |
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| NoCapricho San Pablo |
| NoCapricho
São Paulo - Largest teen event in the
country that, in its eighth edition
beat its own record in terms of audience.
From October 24 to 26, 17,500 teenagers
were present at Espaço das Américas
in São Paulo, enjoying about 24 hours
of attractions on the stage and in all
areas of NoCapricho. When programming
the 2008 edition of NoCapricho in São
Paulo, we point out the fashion and
live shows. Outside the stage/runway
throughout Espaço das Américas, NoCapricho
promoted a number of special activities.
The seven workshops gathered 1,800 participants.
CAPRICHO is the largest teen brand in
Brazil and the only one in the world
holding the leadership on all areas
where it operates with a magazine, website,
own event and varied products for teenagers |
| October
2008 - October 2009 |
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| Kulturfest
Itinerant |
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organization and follow-up
on press actions for the itinerant
Kulturfest, held in 14 Brazilian
cities: Ribeirão Preto, Florianópolis,
Blumenau, Rio de Janeiro, Belo
Horizonte, Goiânia, Brasília,
Fortaleza, Sobral, Salvador,
São Luiz, Campina Grande, João
Pessoa, and Recife.
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| August
to October 2008 |
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| Urban
Age |
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launchment Urban Age São Paulo
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| March
2008 |
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| Seminarios
INFO |
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organization and follow-up on press
actions for INFO Seminars held by
Brazil's most important IT publication.
After the 2007 success with discussions
about Second Life e Web 2.0, last
year our INFO team extended its calendar
of publicly-open events with discussions
about Search Marketing, Mobile Internet,
Social Networks and e-commerce.
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| April
2008 to November 2008 - 2009 |
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| Ubrafe |
| presentation
of lectures UBRAFE in Germany. |
| November
2007: |
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| ADM |
| Launchment
of the new biodiesel plant in Rondonópolis
from ADM. |
| September
2007 |
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| Mercado
Livre |
| communication
strategy and dissemination of the IPO
Market Free. |
| August
2007: |
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| Revista
da Semana |
| launchment
of the new magazine "Revista da Semana" |
|
July 2007 |
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| Rolands
- Papa Bento XVI |
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communication strategy and dissemination
of support from Roland - Musical Instruments
Mass of Pope Benedict XVI in Sao Paulo.
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May 2007 |
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| Rolands |
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Press meeting with the members of Rolands
international board from Japan, Takao
SDhirahata. |
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May 2007 |
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| Alphagraphics |
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Press meeting with the CEO at Alphagraphics
headquarters, Kevin Cushing, CEO in
São Paulo. |
|
March 2007 |
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| AGA/Linde
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| coordinating
communication for the dissemination
of change of name from Brazil to AGA
Linde Group. |
| December
2006/January 2007: |
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| ADM
South America |
| support
to the organization of the event to
launch ADM barges and two boats in the
Paraguay River |
|
November 2006 |
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| ADM
South America |
| We
organized the press conference in Assuncion,
Paraguay for ADM South America presidency
at the time of the launching of barges
and tugboats, with the presence Paraguayan
Presidente and several Secretaries of
State, Governors and Mayors. |
|
October 2006 |
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| AGA/Linde Group for
South America |
| We
organized the press conference for the
CEO of the AGA/Linde Group for South
America, to announce new investments
in Brazil. |
|
September 2006 |
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Saad Hariri
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We organized the media plan for
Prime Minister Saad Hariri, in his
visit to Brazil, from November 23
to 27, 2005; we scheduled exclusive
interviews for TV and national circulation
newspapers.
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November 2005 |
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| Novo Libano.com.br |
|
Creation and
maintenance of the site www.novolibano.com.br,
aiming to promote exchanges Brazil
and Lebanon. Selection, editing and
publishing relevant news from Lebanon
in economics, business, politics and
culture.
| Disclosure
of the reconstruction project
undertaken by the prime minister
of Lebanon, Rafik Hariri. Rebuilding
a country devastated by war (1975-1990)
in just over a decade is at least
a challenging work. The revival
of Lebanon went from dream to
reality in little more than a
decade thanks to the visionary
spirit, the entrepreneurial and
the relentless determination of
Rafik Hariri. The project, pointed
out by many as unthinkable, has
few parallels in the history of
humanity on the speed and sophistication
with which it was implemented
. |
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| 2003
- 2005 |
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RECONSTRUCTION
OF THE SQUARE OF THE LEBANESE-SP:
To endorse the endless struggle
of the Lebanese sovereignty
and freedom of the Lebanese
Square received a bronze sculpture
of former Prime Minister Rafik
Hariri, a tribute to all the
Lebanese colony to great leader
who did so much freedom and
rebuild their country. Shares
in the press releasing the initiative
of the Lebanese community in
the reconstruction of the space
offered by the city of Sao Paulo
to the community in 1999.
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| November
2005 |
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| 125 ANOS DA IMIGRAÇÃO
LIBANESA NO BRASIL |
| The
celebration of the 125 YEARS OF IMMIGRATION
IN BRAZIL LEBANESE gathered about 1800
people in Mount Lebanon Club and was
attended by the President of Brazil,
Mr. Luiz Inácio Lula da Silva, Governor
of the State of Sao Paulo, Mr. Geraldo
Alckmin Filho, the Mayor of São Paulo,
José Serra, Governor of the State of
Bahia, Mr. Paulo Ganem Souto, Governor
of the State of Rio Grande do Sul, Mr.
Germano Rigotto Antonio, the Governor
of Goiás, Mr. Marconi Perillo, the Ministry
of Civil, José Dirceu, the Minister
of Health, Humberto Costa, Minister
of Science and Technology, Eduardo Henrique
Aciolly, the Senate, Eduardo Suplicy,
Aloisio Mercadante, the President of
PT, José Genoino, the Federal Deputy
Michel Temer, the Consul General of
Lebanon in Sao Paulo, Mr. Joseph Sayah,
representing the President of Lebanon,
Mr. Emile Lahoud, the United States
Ambassador to Brazil John Danilovich,
Prince Dom Bertrand de Orleans and Bragança,
the President of the Company's Post
Office, Mr João Henrique de Almeida
Sousa, entrepreneurs like Paul AFS,
Guilherme Afif Domingos, Adib Jatene
and community luminaries as the writer
Milton Hatoum and geographer and professor
at USP Aziz Ab `Saber. Action planning
in the press release and the opening
ceremony of the exhibition panels and
historical documents which had also
the exposure of personal belongings
of the world champion of the Formula
Indy, Tony Kanaan and browser Amir Klink,
the lectures and official launch of
SEAL commemorative LEBANESE IMMIGRATION
IN BRAZIL. |
| MARCH
2005 |
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| Agribusiness Seminar |
| Agribusiness
Seminar. We organized press conferences
with State of Rio Grande do Sul's governor,
Germano Rigotto, vice president of Banco
do Brasil, Ricardo Conceição, and Marcus
Vinícius Pratini de Moraes, board chairman
for ABIEC (Brazilian Association of
Processed Meat Exporting Companies). |
| March
2005 |
|
|
| DermaDream Corporation |
| Release
the market of the product lines of the
Italian-Meda Vita (Wellness Hair) and
the French Uriage (Care) and Mustela
(specialist in skin care and baby moms)
dedicated European brands, distributed
exclusively by DERMADR Corporation.
Development and maintenance of the site
maintained by the distributor. |
| 2003-2005: |
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| Kimi
Raikkonen - West/MacLaren |
|
We organized the
press conference with Kimi Raikkonen,
Formula 1 pilot, West/MacLaren
team.
|
|
October 2004 |
|
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| 2nd CEN AIDS Seminar |
|
We organized the media and communication
plan for the 2nd CEN AIDS Seminar
of the National Business Council for
HIV/AIDS Prevention in the Workplace,
an organization gathering 19 of the
major private companies such as Bradesco,
Volkswagen, Abril, Almap, Unibanco,
Sistema CNI, Nestlé, Natura, Ministry
of Health, UNAIDS, ILO, USAID, Brasil
Telecom, Avon, Phillips, Varig, Embraer,
and Febrafarma. We managed to get
the support of newspaper O Estado
de S.Paulo and Rádio Eldorado for
the cause.
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October 2004 |
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| AGA/Linde
plant at Riopolímeros |
| We
organized the opening of the AGA/Linde
plant at Riopolímeros, in the City of
Duque de Caxias, with the presence of
the AGA/Linde vice president, Horácio
Bandera, and Aga do Brasil's general
manager, Karl Ake Orrebo. |
| July
2004 |
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| Ubrafe |
|
We organized the press room of the
Trade Fair Model for Ubrafe trade
fairs
|
|
April 2004 |
|
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| President Luiz Inácio
Lula da Silva's visit to Lebanon |
| We
organized the plan for the Brazilian
journalists covering President Luiz
Inácio Lula da Silva's visit to Lebanon.
We helped prepare Prime Minister Hariri's
speech at President Lula's reception. |
| December
2003: |
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Lebanon's Prime Minister,
Rafik Hariri to Brazil |
|
We organized the plan
for the Brazilian media
at the time of the visit
of Lebanon's Prime Minister,
Rafik Hariri to Brazil.
Contacts with the journalists
in the Lebanese entourage.
We organized exclusive
interviews and press conferences
with the prime minister.
We designed website www.novolibano.com.br
|
| June
2003: |
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Manequim Especial
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JANUARY/2003 - Development
and implementation of strategy
for the dissemination of the
journal Manequin (DUMMY), which
brought on the cover, the first
lady Marisa Leticia Lula da
Silva.
|
| Janerio
2003 |
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| 7 XPlor |
|
We organized the press room for
7. Xplor, an entity gathering
companies in the electronic documentation
industry. |
| June
2002: |
|
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| ADM
Rondonópolis |
| organization
of the opening event of the new
ADM fertilizer processing plant
in Rondonópolis, State of Mato
Grosso. We handled the invitation
to authorities, wrote ADM president
and CEO's speech, and the publicity
by the media. |
| May
2002 |
|
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| Prêmio
Abril de Publicidade |
|
External communication for
dissemination of Advertising
Award April, synonymous with
excellence in magazine advertising.
|
|
1999/ 2000 /2001 / 2002
|
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| Prêmio
'O Melhor de Viagem e Turismo' |
|
Thirty-three thousand Brazilians
elect "The Best of Travel
and Tourism. Planning and execution
deeEstratégia for dissemination
of original research done by the
magazine on the best in the tourism
sector in Brazil and abroad. Organization
of press coverage and awards that
included the presence of important
personalities on stage and the
audience, like Jorge Ben Jor,
and Banda do Zé Carlos, the Sao
Paulo Governor Geraldo Alkmin,
the governor of Santa Catarina
Esperidião Amin, the mayor of
Florianópolis Angela Amin, the
president of Embratur Caio de
Carvalho, Secretary of Tourism
goiania Rodrigo Borges, Director
of Marketing for Visa Gaston Cezar
de Mattos Jr., and Roberto Civita,
Giancarlo Civita, Thomaz Souto
Corrêa, Roger Long and Gabriel
the consuls of the United States,
France, Italy and Spain. Announcement
of the winners of the nineteen
categories of the award, presented
by actress Maria Fernanda Cândido. |
| Octubre
2001: |
|
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| Seminário
Telecomunidade: telecomunicações
para todos |
|
We organized the press-room for
Seminário Telecomunidade: telecomunicações
para todos, with the presence
of Mr. Pimenta da Veiga (Brazilian
Minister of Communications), Mr.
Paulo Renato de Souza (Brazilian
Minister of Education), and Mr.
Renato Guerreiro (Anatel's President). |
|
August 2001 |
|
|
| I Rio Telecom |
| We
organized the press room and contacts
with journalists during event
I Rio Telecom, Sofitel Rio de
Janeiro. |
| May
2001 |
|
|
| First Rio Telecom
3G International Congress and
the international conference |
| We
organized and coordinated the
press-room for the First Rio Telecom
3 G International Congress and
the international conference held
by Mr. Robert Blois from UIT.
(falta portugues) |
| March
2001 |
|
|
| Latin Venture |
|
organization of the pressroom
and contacts with journalists
during the Latin Venture event,
held at Sheraton Mofarrej. |
| December
2000: |
|
|
| ExpoCom 2000 |
|
We organized and coordinated the
press-room for ExpoCom 2000 international
congress and exhibition. |
|
September 2000 |
|
|
| NEC Corporation |
|
We organized and coordinated the
press conference held by NEC Corporation's
CEO, Mr. Koji Nishigaki. |
| May
2000: |
|
|
| BCP Telecomunicações |
| We
prepared press relations strategies
and community-related programs
for the company. We organized
several news conferences such
as those announcing the concession
granted to BCP to provide Band-B
cellular phone services in São
Paulo and in the Northeastern
of Brazil (July and August 1997)
and the company's start-up. |
| 1996/2000 |
|
|
| Asia Motors |
|
Asia Motors: We coordinated the
announcement of Asia Motors' decision
to build a plant in Brazil, made
in the presence of President Fernando
Henrique Cardoso in Brasilia in
December 1996. We organized and
publicized the cornerstone ceremony
also attended by President Cardoso
and held in the state of Bahia
in August 1997. |
| 1996/1999 |
|
|
| PLAYBOY TV
Latin America & Iberia |
|
Disclosure of the shares of Playboy
TV Latin America & Iberia,
which emerged with the combination
of two important groups of the
international segment of entertainment.
On one side is the Cisneros Television
Group, a leading Hispanic-language
television, with distribution
channel for all of Latin America,
Spain and Portugal. On the other,
the Playboy Enterprises, Inc.,
a world leader in adult entertainment,
provider of content and programming
for the channel. |
|
1999 |
|
|
| Israel
50 Anos |
|
work and fair disclosure of
the events 50 years Israel,
organized by the Consulate General
of Israel and the Jewish Federation
of São Paulo, held at the Memorial
of Latin America. The fair consisted
of several discussions, exhibition
of Israeli products and a concert
by singer Noa.
|
|
Outubro de 1998 |
|
|
|
| |
|
|
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